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Allison Beers

Event Planner & Public Speaker
English & Communications
Class of 2001
Alma Mater:

Independent Alum of the Day

Allison Beers is the owner of Events North, a meeting and event management agency and Put Your Phone Down!, a business etiquette course she presents around the country.  She has over 15 years of experience in meeting and event management.

Allison is a graduate of Albion College with a double BA in English and speech communications. She also holds a certification in event management from the George Washington University School of Business.

Following graduation, Allison moved to Philadelphia to pursue a career in event management.  There, she worked for two of the largest event planning agencies in the world, guest lectured for an event management class at Temple University and served as a board member of the Philadelphia chapter of the International Special Events Society.  Her favorite work projects were planning the opening of the Philadelphia Eagles new staduim with a fundraiser carnival and a week long road show for AOL.

Allison returned to Michigan ten years ago and in 2008, started Events North in Traverse City.  Since starting her own business, Allison has seen great success.  In 2010, 2011 and 2013, Events North received a Readers' Choice Best Of Award from Michigan Meetings + Events MagazineBest Meeting and Event Planner.  In 2014, Michigan Meetings + Events Magazine inducted Allison into the Hall of Fame for Best Event Planner.  She also has been named every year from 2008 to 2014 to the Traverse City Business News list of 40 Under 40, the region's most influential people under the age of 40.

She also has become very active in the Northern Michigan community.  Allison is currently on the board of directors for the Traverse City Area Chamber of Commerce, Rotary Charities, the Downtown Traverse City Association (DTCA), The Boom Boom Club and the National Cherry Festival Foundation.  

Allison served as the President of the Board of Directors of the National Cherry Festival Foundation and as Event Manager for the Traverse City Film Festival.  She also was the Chair for the Women's Resource Center Extravaganza and created the Taste of Grand Traverse event.

Allison is also a freelance writer for Michigan Meetings + Events Magazine and loves to share her expertise in the industry. She is a Professional Development Series Speaker for the North Sky Non-Profit Network and regularly presents at conferences and other gatherings on a variety of topics in the event management field.  Allison presents a business etiquette course for young professionals and jokes that in her spare time she will eventually finish the book she started on the same topic.

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